E-COMMERCE: 3 Must-Dos for Running Successful Facebook Ad Campaigns

For the last decade, Facebook Ads have captivated the attention of digital marketers looking to boost sales, and this is especially true for e-commerce businesses.

Facebook Ads are primarily utilized to increase traffic to a website, landing page, or other digital mediums, to ultimately drive conversions for the business.

1. Use Dynamic Product Ads to Remarket Your Products

With so many distractions on the web, a visitor’s decision-making power is primarily affected by which brands effectively manage to stay top-of-mind.

Social Media Examiner. Carolyn Berk. February 2016

The Logistics

Facebook maintains a catalog of your products and services where the information, such as product name, images, pricing, and descriptions, etc., is stored based on the details you provide to Facebook. Marketers will then create templates that will automatically pull information from the catalog associated with user interests.

This saves marketers time from creating multiple ads for each product or service.

You can display multiple ads at the same time in the same place. It’s tremendously useful for marketers who wish to promote a wide range of products — and it’s one of the most effective ways to increase paid advertising conversions.

ROAR local. Neil Asher

2. Use a Conversion Tracking Pixel

With a simple snippet of code, marketers can improve their understanding of consumer behaviors and develop strategies to engage with visitors based on their website activity. Facebook offers a tracking pixel, “Facebook Pixel,” which is a unique HTML code enabled in Facebook ads and embedded in everything from banners to checkout pages on a website.

3. Find New Customers with Lookalike Audiences

With the information tracked from sources such as your Facebook Pixel, contact lists with emails and/or phone numbers, Facebook fans, etc., Facebook can create an audience of people similar to your existing or past customers in terms of demographics and interests referred to as a Lookalike Audience.

Launch Your Best Facebook Campaign Today

As Facebook Ads maintain their relevance to businesses throughout the U.S., it is essential for marketers to continuously experiment with various ad campaign optimizations due to changing platform algorithms and customer engagements.

WinnowPro is a technology company focused on providing automated digital marketing and sales solutions that are dedicated to improving business profitability.